AI Automation

LeadFlow: Automated Lead Capture and Nurturing

Website and ad leads go through AI scoring, CRM sync, personalized email sequences, and Slack alerts.

Client

GrowthForge Agency

Industry

B2B / Marketing Agency

Duration

3 weeks

Biggest result

4x

faster follow-up

Overview

Website and ad leads go through AI scoring, CRM sync, personalized email sequences, and Slack alerts.

The Challenge

GrowthForge Agency was capturing leads from their website and ad campaigns, but the handoff was manual and slow. Leads sat in a spreadsheet for days before anyone followed up. Their CRM was constantly out of date, and personalized follow-up emails were being sent too late — or not at all.

Our Solution

We built LeadFlow, an end-to-end automation pipeline using n8n. When a lead comes in from the website or ads, OpenAI scores it based on company size, industry, and message content. High-priority leads trigger instant Slack alerts and auto-sync to HubSpot. A personalized email sequence starts automatically, with AI tailoring each message to the lead's profile and behavior.

See it in action

See the automation pipeline light up step by step — from trigger to output.

Automation Pipeline

Lead Form Submit

AI Lead Scoring

Slack Alert

CRM Sync

Email Sequence

Before vs After

Drag the slider to compare the old process with the new one.

Before

2 days

Follow-up time

After

under 5 min

Follow-up time

Follow-up time

Before

2 days

→

After

under 5 min

Lead-to-meeting rate

Before

12%

→

After

16.4%

Manual data entry

Before

20 hrs/week

→

After

0

Results

0x

Faster follow-up

+0%

Lead-to-meeting rate

0

Hours saved per week

Improvement visualization

Faster follow-up4x
Lead-to-meeting rate+37%
Hours saved per week20

Key Features

  • AI-powered lead scoring from website forms and ad campaigns
  • Instant Slack alerts for high-priority leads
  • Automatic CRM sync to HubSpot with enriched data
  • Personalized AI-written email sequences triggered by lead behavior
  • Automated follow-up reminders for sales reps

Tech Stack

n8nOpenAIHubSpotGmail

Project Timeline

1

Discover

3 days

Mapped lead funnel, identified bottlenecks in handoff and CRM data entry.

2

Build

12 days

Built n8n pipeline, integrated OpenAI scoring, HubSpot sync, and email sequences.

3

Launch

2 days

Connected to live forms, tested scoring accuracy and alert delivery.

4

Optimize

Ongoing

Tune scoring thresholds, A/B test email sequences, monitor conversion rates.

"Our reps used to spend the first hour of every day entering leads into the CRM. Now it is instant. We follow up in minutes instead of days and meetings are up 37%."
E

Elena Petrov

Head of Growth, GrowthForge Agency

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